Lead Generation Program Manager

Position Title:                  Lead Generation Program Manager                                                          

Reports To:                    Affiliate Marketing Manager                                                           

Department:                   Affiliate Marketing

Position Summary:        AREA203 Marketing is looking for aLead Generation Program Manager to join our quickly expanding team. We are interested in hiring an experienced individualwho will manage our lead exchange process. The role also includes defining and maintaining the process to support efficient lead routing to meet conversion and revenue goals. This person will answer directly to the Affiliate Marketing Manager.

Company Overview:     AREA203:  A full-service, integrated and interactive marketing agency

                                       We offer services that include: strategy development; the creation of

                                       Brand identities; and the development (and execution) of advertising that

                                       is substantiated and refined by in-depth analytics.

                                       We invest in developing tools and technologies that meet each of our

                                       clients’ unique marketing needs.

                                       We offer both traditional and online advertising services, building brands

                                       through broadcast, print, trade shows, outdoor, and interactive media.

Essential Functions: 

1. Define and manage the lead generation operations process to drive efficiency and productivity
2. Adjust campaigns based on performance and learnings
3. Design, build and maintain the overall strategy for lead generation campaigns
4. Maintain productive relationships with partners
5. Assist in recruitment of buyers and sellers
6. Report program performance
7. Oversee and monitor the development of program growth strategies
8. Maintain in-depth understanding of company technology
9. Develop and implement process improvements
10. Mentor junior team members
11. Meet monthly and quarterly revenue and profitability goals
12. Stay abreast of changes and trends in the online and lead generation industries, identify best practices, and determine how to apply them to clients’ businesses
13. Participate in the development and implementation of short-term and long-term strategies, goals and objectives
14. Exceptional business judgment and analytic ability
15. Strong initiative and willingness to approach work with a sense of urgency
16. Ability to mobilize a team toward achieving results
17. Hold weekly meetings with team members to review program performance
18. The ability to prioritize and strategize based on corporate goals
19. Excellent verbal and written communication skills
20. Possess strong business ethics; be reliable and dependable
21. Internet industry management experience a plus
22. Attend and participate in team meetings, training seminars and workshops
23. Occasional travel to industry conferences
24. Additional duties as assigned
     

Skills Required: 

1. Knowledge of lead generation processes
2. Excellent verbal and written communication
3. Strong relationship/partnering skills
4. Exceptionally organized self-starter who can work independently, execute quickly, move to the next task and follow through
5. Proven ability to meet deadlines and ability to work in a fast paced environment
6. Must be able to manage and organize multiple projects
7. Resolve complex challenges in a professional and timely manner
8. Can work with minimal direct supervision     
9. Ability to work in a team-oriented environment
10. Proficiency in MS Office, general knowledge of Internet and online services
11. Intuitive/creative thinker
12. Ability to learn and contribute quickly
13. Results oriented and fact-based decision-making skills
14. Ability to analyze potential opportunities and program effectiveness
15. Ability to build strong relationships at all organizational levels, both internally and externally

Experience Required: 

1. Bachelor’s Degree required
2. A minimum of 3years experience in the lead generation market
3. Account management experience a plus

Benefits:

1. Competitive salary
2. Paid Time Off
3. Paid holidays
4. Health insurance
5. Company-matched 401(k)
6. A great city for life/work balance
7. Relocation package available

AREA203 Marketing offers equal employment opportunity to all applicants regardless of race, religion, color, sex, age, national origin, citizenship, or disability.